A global directory for Crypto & Web3 companies
Role
Product Designer
Scope
Research
Information Artchitecture
UX Design
Visual Design
Duration
6 Months
Team
1 x Product Designer
1 x Product Manager
2 x Developers
Major Questions
✦ Who will use this platform?
✦ How will it be beneficial for users?
✦ How would new users would be retained?
✦ What would be the business model such platform?
✦ Are there similar products that are addressing the same problem?
✦ What new features can we provide?
The lack of a centralized platform that shows existing & new companies in web3 space and their details creates a significant problem for both industry newcomers and experienced professionals.
Need for such platform
This emerging industry bridges the gap between the physical and virtual worlds and its expanding significantly each day.
The Web3 industry is experiencing rapid growth and diversification, with countless companies emerging it has become increasingly challenging for users to keep track of all these companies, understand their offerings, and make informed decisions.
Such a platform promotes transparency and fosters trust within the industry. Users can access reliable information about each company, including its team members, advisors, partnerships, and milestones. This not only helps in evaluating the credibility and expertise of the companies but also enables users to identify potential collaborations and partnerships.
$ 2.61 Trillion
Global Marketcap
12,000 +
New projects till 2023
18,000 +
Businesses accept Crypto
570+
Exchanges
UX Research Plan
We developed our UX research strategy as a team, which comprised a competitive assessment, user surveys, and interviews.
User Surveys
Q1. How often do you engage with the Web3 industry?
Daily
72%
Weekly
12%
Monthly
11%
Rarely
5%
Q2.What type of information are you usually looking for when researching about a project or a company?
Project roadmap
27%
Team members
& advisors
32%
Technology stack
& innovations
15%
Funding status
26%
Q3.When seeking information about latest trends & updates, which sources do you rely on the most?
Official websites
8%
Crypto news websites
46%
Whitepapers &
technical docs
19%
Influencer or
expert reviews
27%
Q4.When doing your research , which sources do you rely on the most?
CoinMarketCap
or CoinGecko
30%
News aggregators
19%
Portfolio tracking apps
36%
Others
15%
Interviews
We’re organized few interviews to get some insights about what problems users face to get a direction further in the project.
Can you tell me about your background and how long you been involved in the Web3 industry?
What challenges do you face when trying to gather information about existing companies in the market?
Which platforms or tools do you use to track and monitor crypto companies and their performance?
What features or functionalities do you expect from such platform?
Top Insights
While each user type had a variety of needs & pain points. Below are few of the most common findings were:
Over 72% participants said they look forward to projects that have well-known Leaders & team members.
More experienced individuals said they’d like to see a whitepaper & a clear roadmap of its future goals.
86% participants pointed active social engagement with the active community via have social channels, forums, group chats.
News articles and media coverage related to the company could show live activities, achievements or any controversies if involved in.
Wireframe Screens
Scroll
Visual Design
Colors
#BC5195
#BC5195
#BC5195
#BC5195
Typography
Desktop
H1
Heading 1
Lato / Bold / 34px / ✨ 51px
H2
Heading 2
Lato / Semibold / 28 px / ✨ 42px
H3
Heading 3
Lato / Semibold / 22 px / ✨ 33px
H4
Heading 4
Lato / Medium / 18px / ✨ 27px
P
Paragraph
Lato / Regular / 16 px / ✨ 24px
Mobile
H1
Heading 1
Lato / Bold / 30 px / ✨ 45px
H2
Heading 2
Lato / Semibold / 24px / ✨ 36px
H3
Heading 3
Lato / Semibold / 20 px / ✨ 30px
H4
Heading 4
Lato / Medium / 17 px / ✨ 26px
P
Paragraph
Lato / Regular / 16 px / ✨ 24px
Components
Final Screens
Listing Page
Exchanges
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Walllet & NFT
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