Available for work

Delivered templates for authors to publish content across various formats.

Crypto Price Index

Crypto Price Index

A ready-to-use content system to display live crypto market data. This included a homepage for the top 500 cryptocurrencies and individual coin detail pages. The goal was to enhance UX, drive conversions, and support editorial scalability.

Problem Statement

The media house needed:

A better user experience for discovering and exploring cryptocurrencies

More effective affiliate link conversions

Accessible, SEO-friendly content that could rank well on Google

Solution

1. Homepage for Top 500 Cryptocurrencies

  • Designed a clean, responsive layout showing the top 500 cryptocurrencies.

  • Included columns like live price, market cap, 24h volume, day/month change, and mini sparkline charts for trends.

  • Used visual hierarchy to make scanning quick and effortless.

2. Individual Crypto Detail Pages

Pulled all essential data dynamically using the CoinGecko API. Key sections included:

  • Real-time chart & key price stats

  • 30-day price history chart

  • Price converter (USD ↔ Token)

  • FAQs about the crypto

  • Related news and other tokens for discovery

Approach

  • Data-Driven Design: All UI elements were based on real API data

  • SEO Compliance: Meta structure, headings, content blocks built for Google's crawlers

  • UX Improvements: Based on scroll depth, click heatmaps, and content priority

Impact

✅ Page Ranking & SEO Impact: Keyword-optimized structure and rich metadata helped index pages more effectively on Google.


✅ Traffic Boost: Organic traffic to crypto detail pages increased by 38%, driven by improved time-on-page, SEO-focused content blocks, and related article links.

Project Reviews

Project Reviews

I designed a reusable content template to help publishers create fast, consistent, and detailed project reviews for upcoming crypto tokens. This template was tailored to meet client requirements, serve as a repository for token-based projects, and improve search engine visibility for sponsored content.

Problem Statement

The editorial team faced these challenges:

Publishing project reviews took too long due to lack of structure

Reviews lacked consistency in layout and depth

Needed a scalable way to host and update project reviews

Solution

A modular Review template

The inner page featured a modular and consistent layout that included sections like the Project Overview, Vision & Goals, Team Details, a Roadmap, a Pros & Cons summary, and a visually highlighted Final Rating block.

These elements were designed to guide readers through a clear, structured narrative while giving editors a reliable framework to work within

Structured content blocks that allowed editors to:

  • Copy & paste sections easily

  • Maintain review flow across all pages

Impact

Faster Publishing: Editors reduced time-to-publish by ~50% with pre-filled structure

Improved Discoverability: Projects reviewed using this template ranked on Google for brand terms and key phrases

CTR Increase: +17% due to optimized layouts, better visual hierarchy, and contextual affiliate placements.

Content Uniformity: Maintained a trusted editorial tone and brand consistency across all reviews

Blogs

Blogs

I designed a clean and scalable blog template to help editors publish crypto news quickly and consistently. The primary goal was to improve readability while ensuring every article met SEO standards for better discoverability.

Problem Statement

Editors needed a consistent layout to publish daily news content

Existing templates were cluttered and not optimized for mobile

Articles weren’t ranking well on search engines due to poor structure

Solution

A modular Review template

The new blog template featured a simplified reading layout with proper heading hierarchy, consistent paragraph styling, and clear separation of content blocks. It included:

  • A clean hero section with title, date, and author info

  • In-article image support and callouts

  • Related posts and tags at the end

  • SEO-friendly structure with meta fields and schema support

Impact

The redesigned template significantly improved editorial workflow and content performance:

Faster Publishing: Editors could post news stories 2x faster

Improved SEO: Blog pages saw better indexing and visibility on Google

Better User Experience: Cleaner layout led to increased time-on-page and scroll depth

Feb 5, 2026

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11:55:53 PM

Khurram Shadab UX Portfolio @2025

Feb 5, 2026

-

11:55:53 PM

Khurram Shadab UX Portfolio @2025

Feb 5, 2026

-

11:55:53 PM

Khurram Shadab UX Portfolio @2025

Feb 5, 2026

-

11:55:53 PM

Khurram Shadab UX Portfolio @2025

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